Where can I get a sample template for a caregiver job ad that will help my agency stand out to applicants?

Right here.

There are a couple common mistakes home care agencies make when they're writing their caregiver job ads: they make it too much about the agency's needs instead of speaking to what the applicant wants, and they often use long bulleted lists of qualifications and responsibilities that no one actually reads. This description is shorter, to the point, and makes sure to focus on what's in it for the caregivers.

You'll notice it also doesn't require experience. In today's day and age, you're shooting yourself in the foot if you force your caregivers to have prior experience or arbitrarily require certifications that you could help them get in a few nights of training. There aren't enough caregivers out there for you to require a set level of experience across the board; instead, find the right people with the right attitude and focus on giving them what they need to succeed.

You'll also notice it says Start Immediately, which sounds tricky since it requires no experience; the advantage of providing a little more training up front is that you can start them getting paid immediately for training time, even if you don't have a shift ready for a few days. It costs money to do this, but often less money that it would take to hire a replacement if you take too long and the candidate goes to work somewhere else.

You're welcome to use this template in any way; I certainly recommend that you take it with a grain of salt and adapt it to the individual needs and circumstances of your agency. You can copy and paste the text below or click here to download it as a Word document.

Caregiver Job Ad Template

Headline: [SHIFT] Caregiver Needed ($X/Hr, Training Provided, Start Immediately)

As you know if you’ve already worked as a caregiver, caregiving can be a demanding job that requires compassion, patience, and sometimes the willingness to work nights or weekends. However, it’s one of the most important jobs in society, and here at [AGENCY NAME] we treat our caregivers accordingly. We take care of our caregivers the way we want them to take care of our clients.

If you work with [AGENCY NAME], we’ll make sure you have fair pay, all the training you need, a supervisor who will always have your back, and the best schedule/hours we can.

Responsibilities:

Helping clients, typically seniors or people with disabilities, live a rewarding daily life
Assisting clients with basic daily tasks, including meal preparation, light housekeeping, hygiene, and errands
Being a pleasant, engaging, and supportive companion
Being attentive to clients’ needs and alerting necessary parties if there is a safety or health risk

What you need to be successful:

A strong work ethic and willingness to learn quickly
Compassion for and interest in people from all walks of life
Dependability and integrity
Experience as a caregiver helpful but not required—we can train you
Physical ability to complete the demand of the job
[ANY CERTIFICATIONS OR LICENSES THAT YOU ARE UNABLE TO HELP THEM EARN DURING TRAINING/ORIENTATION]

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