We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeremy Fuller
Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
Julio Briones
CEO of Briones Consulting - helping 7-figure home care agencies grow
Debbie Miller
Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller
Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Mark Johnson
EA specializing in home care agencies
Shelby Palmeri
Hiring expert at CareerPlug
Jason Chagnon
CEO of Home Care Marketing Pros; digital marketing consultant to senior care businesses
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jonathan Chapman
Director of Customer Education at Careswitch, former head of franchisee training at SYNERGY HomeCare corporate
Becki Harrington-Davis
Senior Content Marketing Manager at CareAcademy
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Becki Harrington-Davis
Senior Content Marketing Manager at CareAcademy
Ilya Vakhutinsky
Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Sabrina Sattler
Account Executive at Careswitch, home care agency advisor specializing in startup success and longevity
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jonathan Chapman
Director of Customer Education at Careswitch, former head of franchisee training at SYNERGY HomeCare corporate
Rachel Gartner
Former home care recruiter who was so successful that she founded her own recruitment firm (Carework)
Gregg Mazza
Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jennifer Ramos
Managed and sold three different home care agencies; CEO of JR3 Consulting
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jennifer Ramos
Managed and sold three different home care agencies; CEO of JR3 Consulting
Erica Horner
Home care sales consultant & project manager at corecubed
Brett Ringold
Vice President of A Long-Term Companion
Erica Horner
Home care sales consultant & project manager at corecubed
Jennifer Ramos
Managed and sold three different home care agencies; CEO of JR3 Consulting
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Angelo Spinola
Home health, home care and hospice chair at Polsinelli
Brett Ringold
Vice President of A Long-Term Companion
Jennifer Ramos
Managed and sold three different home care agencies; CEO of JR3 Consulting
Jessica Nobles
Co-founder and business coach for Home Care Ops, built a 7-figure home care business in one year
Madeline Cecil
Content Writer @ Hireology
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Adam Corcoran
Director of Business Development at Golden Care, owner of Home Care Flyers, helped build a multimillion dollar agency from the ground up
Jason Chagnon
CEO of Home Care Marketing Pros; digital marketing consultant to senior care businesses
Ilya Vakhutinsky
Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Rachel Gartner
Former home care recruiter who was so successful that she founded her own recruitment firm (Carework)
Gina Murray
Started and sold a $5M agency in 6 years; co-founder of CINCH Community Care Management
Tim Murray
Started and sold a $5M agency in 6 years; co-founder of CINCH Community Care Management
Tim Murray
Started and sold a $5M agency in 6 years; co-founder of CINCH Community Care Management
Jonathan Chapman
Director of Customer Education at Careswitch, former head of franchisee training at SYNERGY HomeCare corporate
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Clint Nobles
Built a multimillion dollar home care agency, founded Home Care Ops, operational methodologist for Fortune 500 companies
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Gina Murray
Started and sold a $5M agency in 6 years; co-founder of CINCH Community Care Management
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
The most basic answer: when you're not getting caregivers hired quickly enough.
If you can't give every caregiver a call the same day as they apply, you need to hire a recruiter. If you as an agency owner are spending hours every day on Indeed or other platforms every day, a bottleneck in recruiting will become the bottleneck for your entire agency's growth.
Caregiver recruitment is a funnel; applicants drop off at every stage, from not responding to a phone call to not showing up to an interview. While recruiting is extremely important, your time as the owner is better spent with the caregivers who do show up and do get hired. Similarly, other staff members like care coordinator or schedulers are better off to spend their time with the caregivers who show up as well.
The cutoff point that my company, Carework, uses to recommend a dedicated recruiter or recruiting service is hiring (or trying to hire) 5 caregivers per month. This takes a significant amount of time. If your agency is in a stage of growth where you only need to hire 1-2 caregivers per month (and you're satisfied with that level of growth), you may be fine to handle recruiting yourself—otherwise you need to look at bringing someone on to help.