We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeremy Fuller
Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
Julio Briones
CEO of Briones Consulting - helping 7-figure home care agencies grow
Debbie Miller
Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller
Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Mark Johnson
EA specializing in home care agencies
Shelby Palmeri
Hiring expert at CareerPlug
Jason Chagnon
CEO of Home Care Marketing Pros; digital marketing consultant to senior care businesses
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jonathan Chapman
Director of Customer Education at Careswitch, former head of franchisee training at SYNERGY HomeCare corporate
Becki Harrington-Davis
Senior Content Marketing Manager at CareAcademy
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Becki Harrington-Davis
Senior Content Marketing Manager at CareAcademy
Ilya Vakhutinsky
Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Sabrina Sattler
Account Executive at Careswitch, home care agency advisor specializing in startup success and longevity
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jonathan Chapman
Director of Customer Education at Careswitch, former head of franchisee training at SYNERGY HomeCare corporate
Rachel Gartner
Former home care recruiter who was so successful that she founded her own recruitment firm (Carework)
Gregg Mazza
Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jennifer Ramos
Managed and sold three different home care agencies; CEO of JR3 Consulting
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jennifer Ramos
Managed and sold three different home care agencies; CEO of JR3 Consulting
Erica Horner
Home care sales consultant & project manager at corecubed
Brett Ringold
Vice President of A Long-Term Companion
Erica Horner
Home care sales consultant & project manager at corecubed
Jennifer Ramos
Managed and sold three different home care agencies; CEO of JR3 Consulting
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Angelo Spinola
Home health, home care and hospice chair at Polsinelli
Brett Ringold
Vice President of A Long-Term Companion
Jennifer Ramos
Managed and sold three different home care agencies; CEO of JR3 Consulting
Jessica Nobles
Co-founder and business coach for Home Care Ops, built a 7-figure home care business in one year
Madeline Cecil
Content Writer @ Hireology
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Adam Corcoran
Director of Business Development at Golden Care, owner of Home Care Flyers, helped build a multimillion dollar agency from the ground up
Jason Chagnon
CEO of Home Care Marketing Pros; digital marketing consultant to senior care businesses
Ilya Vakhutinsky
Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Rachel Gartner
Former home care recruiter who was so successful that she founded her own recruitment firm (Carework)
Gina Murray
Started and sold a $5M agency in 6 years; co-founder of CINCH Community Care Management
Tim Murray
Started and sold a $5M agency in 6 years; co-founder of CINCH Community Care Management
Tim Murray
Started and sold a $5M agency in 6 years; co-founder of CINCH Community Care Management
Jonathan Chapman
Director of Customer Education at Careswitch, former head of franchisee training at SYNERGY HomeCare corporate
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Clint Nobles
Built a multimillion dollar home care agency, founded Home Care Ops, operational methodologist for Fortune 500 companies
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Gina Murray
Started and sold a $5M agency in 6 years; co-founder of CINCH Community Care Management
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz
VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
If you’re asking this question, I’d like to say “congratulations” on your growth! To
After you determine if you need a marketer, the next step is to evaluate if it’s the right time for your organization to invest in the expense of a marketer. Sure, extra help building relationships would be great; but is it in the budget for this year, or perhaps a stretch target for next year?
Let’s explore some financial indicators that it may be time to hire to a marketer:
· Annual revenue of $1.5M+ can usually absorb a full-time marketer.
· 1,000 billable hours per week is generally a good time to begin searching for the right candidate.
· Already at 2,000 billable hours per week? You may be late to the show and absorbing some opportunity cost. Consider fueling your momentum with a marketer to propel growth.
· By this time, you probably already have two full-time administrators, which should include a scheduler and either a nurse or care coordinator (some states require a nurse).
Of course, each organization is uniquely positioned and it’s important to explore all sides of each possible solution. Evaluate your priorities, goals, and your local market. Use the above indicators as suggestions as you analyze your unique situation.
When you do hire a marketer, reduce their risk of turnover and get them started on a path to success with a robust plan for training.
For more information about why it makes sense to train your new marketer by experts in home care sales, check out this blog.